Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Emotional vs. Strategic Decisions Information vs. instinct. Are your choices based on evidence of emotion? 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.